Are you building the right product or service?

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How can you know if you are building the right product or service? Big question, right? You’ve put hundreds of hours into your idea and maybe you have already built it but, how can you know if you are building something that will delight your users? NOTE: This article is focused on new products or products that […]

The benefits of creating a User Experience (UX) Playbook

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I’ve created numerous UX Playbooks to help User Experience teams socialize and solidify their contributions within their organization. Often times, UX is a newly created discipline within a company or the team is experiencing fast growth and call on a UX Playbook to help them along the growth journey. Some of the benefits of a […]