Three early UBERDOC mobile screens used for concept validation

Case Study: UBERDOC concept creation and user testing

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Problem UBERDOC existed in the mind of Dr. Paula Muto, a Vascular Surgeon but no where else.  The idea for a website where people could go online and secure an appointment for the next day with a Medical Specialist was a brand new concept.  The concept needed to be prototyped and tested with real patients.  […]

Wearing Your Human Factors Spectacles

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Think of all the times in a day that you interact with something that was designed for human use. To show just how many interactions we have daily, I made a list of some of them. It includes: a Keurig coffee machine, a dishwasher, a car dashboard, an iPhone, a paper towel dispenser, a soap […]

What’s next after usability? Delight!

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Emotional design and delight are hot topics in user experience. As overall product usability is more consistent than it has been in the past, we look to provide a greater benefit from design. So with usability as the baseline, emotional design is the standard for which to strive. Don Norman, a leader in the UX […]

Microinteractions and the User Experience: Making it or Breaking it

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A microinteraction can be described as a small interaction with a system, with a part of that system that only serves one purpose. … “brief pieces of functionality” … “contained product moments” … “product use case boiled down to a single moment” … “The details are not the details. They are the design.” The microinteractions in your product […]

Usability Testing: Will your product pass?

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“Humans are so overwhelmed with technology, that usability and the entire user experience is essential to keep a product afloat.” Usability is an attribute associated with products that tells us how easy it is for someone to use. Therefore, a user problem is a barrier that a person encounters when using a product. These problems […]