Three early UBERDOC mobile screens used for concept validation

Case Study: UBERDOC concept creation and user testing

Posted · Add Comment

Problem UBERDOC existed in the mind of Dr. Paula Muto, a Vascular Surgeon but no where else.  The idea for a website where people could go online and secure an appointment for the next day with a Medical Specialist was a brand new concept.  The concept needed to be prototyped and tested with real patients.  […]

Microinteractions and the User Experience: Making it or Breaking it

Posted · 22,345 Comments

A microinteraction can be described as a small interaction with a system, with a part of that system that only serves one purpose. … “brief pieces of functionality” … “contained product moments” … “product use case boiled down to a single moment” … “The details are not the details. They are the design.” The microinteractions in your product […]