Problem UBERDOC existed in the mind of Dr. Paula Muto, a Vascular Surgeon but no where else. The idea for a website where people could go online and secure an appointment for the next day with a Medical Specialist was a brand new concept. The concept needed to be prototyped and tested with real patients. […]
Emotional design and delight are hot topics in user experience. As overall product usability is more consistent than it has been in the past, we look to provide a greater benefit from design. So with usability as the baseline, emotional design is the standard for which to strive. Don Norman, a leader in the UX […]