The benefits of creating a User Experience (UX) Playbook

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I’ve created numerous UX Playbooks to help User Experience teams socialize and solidify their contributions within their organization. Often times, UX is a newly created discipline within a company or the team is experiencing fast growth and call on a UX Playbook to help them along the growth journey. Some of the benefits of a […]

Survival Instincts: Considerations for Design

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“There is a certain level of survival instinct that kicks in, even when a person is just surfing the internet.” “Human Factors” are design principles devoted to understanding and applying how humans interact with products or processes. There are universal human factors that help guide good design, such as: Sensory Perception Pre-attentive Processing Integration of […]