Problem UBERDOC existed in the mind of Dr. Paula Muto, a Vascular Surgeon but no where else. The idea for a website where people could go online and secure an appointment for the next day with a Medical Specialist was a brand new concept. The concept needed to be prototyped and tested with real patients. […]
A microinteraction can be described as a small interaction with a system, with a part of that system that only serves one purpose. … “brief pieces of functionality” … “contained product moments” … “product use case boiled down to a single moment” … “The details are not the details. They are the design.” The microinteractions in your product […]
Snapchat has a huge teen user population, with the median age of users at 18 years old. It was one of the fastest growing apps last year, but not without newsworthy headlines. The Top 10 Mobile apps of 2014 were released by Time, rated by popularity and promise. Snapchat snagged the number one spot, but […]