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How can you know if you are building the right product or service? Big question, right? You’ve put hundreds of hours into your idea and maybe you have already built it but, how can you know if you are building something that will delight your users? NOTE: This article is focused on new products or products that […]
Problem UBERDOC existed in the mind of Dr. Paula Muto, a Vascular Surgeon but no where else. The idea for a website where people could go online and secure an appointment for the next day with a Medical Specialist was a brand new concept. The concept needed to be prototyped and tested with real patients. […]
Think of all the times in a day that you interact with something that was designed for human use. To show just how many interactions we have daily, I made a list of some of them. It includes: a Keurig coffee machine, a dishwasher, a car dashboard, an iPhone, a paper towel dispenser, a soap […]
Emotional design and delight are hot topics in user experience. As overall product usability is more consistent than it has been in the past, we look to provide a greater benefit from design. So with usability as the baseline, emotional design is the standard for which to strive. Don Norman, a leader in the UX […]
A microinteraction can be described as a small interaction with a system, with a part of that system that only serves one purpose. … “brief pieces of functionality” … “contained product moments” … “product use case boiled down to a single moment” … “The details are not the details. They are the design.” The microinteractions in your product […]
You are walking down the street and all of a sudden, you have an idea for a mobile app or a new type of wearable technology. How does that idea come to life? How do you make sure that you shape that idea into the best version of itself? Phase 1: Ideation/Brainstorming You have a […]
Snapchat has a huge teen user population, with the median age of users at 18 years old. It was one of the fastest growing apps last year, but not without newsworthy headlines. The Top 10 Mobile apps of 2014 were released by Time, rated by popularity and promise. Snapchat snagged the number one spot, but […]
Venmo offers not just a utilitarian money transfer, but also a social experience, where you can see what your friends are paying for and get involved. The Top 10 Mobile apps of 2014 were released by Time, rated by popularity and promise. They included Kim Kardashian’s “Hollywood”, games such as 2048 and Flappy Bird, social […]
A key element of user experience is the understanding that a product will survive if it offers a (1) unique value or a (2) marginal value with an exceptional user experience. The Top 10 Mobile apps of 2014 were released by Time, rated by popularity and promise. They included Kim Kardashian’s “Hollywood”, games such as 2048 […]
Using this type of process is collaborative, ensures that team members are on the same page, helps create buy-in to the usability process, and breaks down the process enough to spot parts where the system might have usability issues. The blog entry from last week was focused on usability testing and finding usability problems within the […]