What’s next after usability? Delight!

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Emotional design and delight are hot topics in user experience. As overall product usability is more consistent than it has been in the past, we look to provide a greater benefit from design. So with usability as the baseline, emotional design is the standard for which to strive. Don Norman, a leader in the UX […]

Microinteractions and the User Experience: Making it or Breaking it

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A microinteraction can be described as a small interaction with a system, with a part of that system that only serves one purpose. … “brief pieces of functionality” … “contained product moments” … “product use case boiled down to a single moment” … “The details are not the details. They are the design.” The microinteractions in your product […]

Usability Testing: Will your product pass?

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“Humans are so overwhelmed with technology, that usability and the entire user experience is essential to keep a product afloat.” Usability is an attribute associated with products that tells us how easy it is for someone to use. Therefore, a user problem is a barrier that a person encounters when using a product. These problems […]

Working Memory working too hard: Sephora losing out on customers

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“Human Factors” are design principles devoted to understanding and applying how humans interact with products or processes. There are universal human factors that help guide good design, such as: Sensory Perception Pre-attentive Processing Integration of Prior Knowledge Metacognition Working Memory (topic of today’s blog)  …but the whole point of user experience is to take the […]

What goes into a decision? Sometimes, very little.

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“Human Factors” are design principles devoted to understanding and applying how humans interact with products or processes. There are universal human factors that help guide good design, such as: Sensory Perception Pre-attentive Processing Integration of Prior Knowledge Metacognition (topic of today’s blog) Working Memory Understanding how people make decisions and think through things (metacognition), is […]