What’s next after usability? Delight!

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Emotional design and delight are hot topics in user experience. As overall product usability is more consistent than it has been in the past, we look to provide a greater benefit from design. So with usability as the baseline, emotional design is the standard for which to strive. Don Norman, a leader in the UX […]

Microinteractions and the User Experience: Making it or Breaking it

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A microinteraction can be described as a small interaction with a system, with a part of that system that only serves one purpose. … “brief pieces of functionality” … “contained product moments” … “product use case boiled down to a single moment” … “The details are not the details. They are the design.” The microinteractions in your product […]